For me, the lasting impressions aren’t memories, but relationships.
Through AIGA — in committee meetings and board meetings, at events, at local and national conferences, and in the occasional drinking establishment — I’ve had the good fortune to meet, plan, commiserate, work alongside, and collaborate with both designers and non-designers from all around the country, all of whom strongly believe in the value and impact of design and generously volunteer their time for the good of the profession.

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Rich Higgins
Rich Higgins
President
Rich Higgins is the Creative Director at Parallel Retail Group. His background is as diverse as a platypus.

He started his own design studio, Oryx & Moth, doing branding, art direction and design for clients big and small. Meanwhile he was the chair of the Solopreneurs Committee for AIGA MN (2022-2023) and served on the Design Student & Alumni Board at the University of Minnesota (2010-2013). Prior to that he worked at TSG, a design agency in Robbinsdale, for clients including: Target, HealthPartners and Crate & Barrel. He's also had a short stint designing for financial institutions (PNC Bank, Citibank and BBVA Compass). He started out designing and art directing photo shoots for multiple national salon chains throughout the US and Canada. And has had mediocre hairstyles since.

His interests vary widely with the season but he always willing to chat about DIY projects, soccer, LEGO, minimalism, FIRE, AI, technology, saunas, traveling, camping, parenting, etc.