Portfolio 1-On-1 has become one of the premier events of the year for design students. Our challenge this year was to create an art piece that students would want to put up on their walls, something that would be dynamic in a hallway or in an Art Department but also advertise the event. We also designed the poster to be tile-able so it could be used as signage and create maximum impact.
This year’s theme was ‘Evolution.’ With that in mind, we wanted to convey the idea that 1-On-1 can provide you with invaluable insights to evolve your book and set you on a path to becoming one hell of a real-world designer.
Not only did AIGA love it, they felt that our solution truly embraced the excitement and the idea of what Portfolio 1-On-1 is all about.
Delivery of Work
Posters were mailed out to students and AIGA members, (mailing technique to come, plus a question regarding email content... if we did something unexpected here I'd like to include that as well) accompanied by email blasts directing them to register online.
The Results
The results were beyond our wildest expectations. The event was sold-out the very day everyone received the materials.
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Art Directors
- Ian Davies
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Copywriters
- Gene Valek
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Creative Directors
- Joseph Cecere
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Graphic Designers
- Ian Davies
- Sarah Schiesser
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Production
- Maren Christensen