Dated packaging needed a redesign to reflect the companies elevated positioning. The packaging had to sit well stores from midwestern mom & pops to key retail such as Bloomingdales and Barneys.
Delivery of Work
Product available wholesale and direct to consumer via the company's website.
The Results
The product was so successful that at the first gift show more orders were written in the first 3 days then had been written in all the years leading up to combined.
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Creative Directors
- April Mueller
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Graphic Designers
- Abby Eisenbacher
- Addie Sievers
- April Mueller