2012 aiga minnesota Design Show

McNally Smith Website

By Larsen

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    Our primary objective was to position McNally Smith College of Music as a leading contemporary music school – the premiere option for students seeking the most progressive music college in the nation.

    The site needed to reflect the personality of the school, feature real students and faculty, and communicate that it is an incredibly cool college.

    Delivery of Work

    The site was reorganized to be intuitive and easy to navigate, especially for prospective students looking for detailed information or application instructions.

    The Results

    The site utilizes a CMS that allows staff to easily manage and update content, and is optimized for video and audio technology.

    Results are pending, as the website was recently launched. However, the client is extremely happy with the site's design and usability.



    • Account Executives

      • Vicki Homuth

    • Art Directors

      • Gordon McIntyre-Lee

    • Copywriters

      • Scott Donaldson

    • Creative Directors

      • Jo Davison

    • Developer

      • Reid Durbin

    • Interactive Designers

      • Gordon McIntyre-Lee