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    As a new company just starting out, Playtend had very little brand awareness. The company was formed out of two smaller, not very well known companies. Previous to the launch of the site there was no brand presence at all.

    The website would be the first interaction most people would have with the brand. Or, for users of their current apps it would be the first non-app experience they would have with the brand, thus the site had to communicate who the brand was in a way that extended the personality of their existing apps.

    The website needed to communicate whimsy, fun and needed to reflect the personable nature of the company.

    Inspiration was found in the currently line of products. Utilizing characters from the current apps there was a lot of material to work with to create a fun and engaging site. We knew we had to do something different to get people’s attention which is where the idea of the monster eating the webpage as your scroll came from. It was simple, but not something that has been seen too much before.

    Delivery of Work

    The website, http://playtend.com was the main vehicle for getting the brand out to the masses. The target was design-minded people with kids. The site uses simple css tricks and engaging illustration to draw people in.

    The Results

    The site design and launch was very successful. The scrolling effect generated a lot of buzz for the brand. The site was posted on design sites such as notcot, Web Design Ledger, Web Creme, The Best Design and others which generated a lot of traffic and awareness. Mailing list signups have increased significantly as have likes to the facebook page and sales of the apps themselves.



    • Interactive Designers

      • Zara Gonzalez Hoang
    • Production

      • Christopher Taylor
      • Victor Johnson