2012 aiga minnesota Design Show

Room No. 3 began with three friends who share a love of fashion, design, and the belief that what makes a woman beautiful is the same thing that makes her unique. We worked with Room No. 3 to distill and sharpen all this down into the idea of Raw Beauty.

Delivery of Work

This idea of Raw Beauty informs an accessible, yet decadent, boutique shopping experience. Our goal then was to create a design campaign that leveraged this experience as hard, if not harder, than the elegant clothing available for sale.

The Results

We channeled Raw Beauty through the use of classic, bold typography set on simple and intimate shapes and colors. All printed materials were letter-pressed to deliver the high-touch feel that resonates through their product and customer service. The result expands and enhances Room No. 3’s truly unique form of retail therapy.