2012 aiga minnesota Design Show

Rush River Brewing Mixers Packaging

By Westwerk

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    Local microbrewery Rush River decided it was time to offer seasonal twelve-pack “mixers” for winter and summer.

    Delivery of Work

    In keeping with the modern-vintage feel of the brand we established, we created a seasonally-inspired plaid pattern and color palette. The custom icon system identifies which flavors are included in each mixer. Additional details include the subtle use of metallic ink, and a season-specific message to "hunker down" for the winter and "kick back" this summer.

    The Results

    On shelf, the packages stand out from the crowd. In this first season of production, both mixers pre-sold out due to overwhelming demand.



    • Creative Directors

      • Dan West
    • Graphic Designers

      • Jackie Menth