2012 aiga minnesota Design Show

Every 150 days, space150 undergoes an evolution in its identity. Each of our versions stands as both a commitment to, and a reminder of, what sets space apart from other creative agencies. We chose to develop Version 28 to position our agency mantra, “Destroy Convention to Create Demand.” A successful execution would convey the pride, confidence, and energy we experienced after growing more than 70% in the prior 150 days.

Delivery of Work

Because this version began as an idea, it was pliable enough to be expressed through multiple design executions. This version as a whole centered on a complete website redesign, a new mural for our main office doors, and the overhaul of our agency collateral.

The Results

Version 28’s resulting iconography and symbolism were as distinct as the new additions to our staff. Additionally, lapel pins and custom die-cut letter-pressed business and note cards represented a company newly united and energized. Change is who we are, and 28 proved once again we're proud enough of that to let our work do the talking for us.