Brand experience for the Target Chalet, a house that host it’s athletes, guests, and family during the Winter X Games. This year we took up residence at a larger than life chalet nestled in the foothills of Aspen and embraced our inner ax man.
Delivery of Work
We created books, axes nested in custom cases, staff uniforms, lampshades, prints, and sculptural pieces made out of wood and metal that our guest would interact with while visiting the Target Chalet.
The Results
We created a fully integrated guest experience that was unique yet met the high standards of the Target Brand.
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Art Buyers
- Stephanie Burns
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Art Directors
- Phillip Clark
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Creative Directors
- Jason Langer
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Graphic Designers
- Aaron Melander
- Phillip Clark
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Printers
- Studio on Fire
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Production
- Rush River Scenic