2012 aiga minnesota Design Show

As the Art Director at the Minnesota Daily, I lead the design team to create this year’s Media Kit. I focused on usability over everything else, and allowed this principle to create a beautiful and inspired final design.

I worked closely with our sales staff to be sure their wants and needs were met. I also sifted through past media kits to find where small changes could have a big impact on understanding content (“Advertising Production Team” becomes “In-House Design” and the client has a clearer picture of what we provide) as well as having fun with content (a friendly “Hello” greets the client on the first page).

The kit is primarily used by potential clients, so information needs to be clearly defined and easy to find. A simple color palette and layout offers the user ease of access to the information they need, from demographics to ad sizing options.

Delivery of Work

The Media Kit is the number one selling tool our sales team uses to attract new advertising clients. Each copy is hand delivered to the clients by our sales staff at client meetings, where they present the information and leave behind a kit with the potential clients.

The Results

The clients received the new kit well, appreciating it's clean design and presentation. The sales team was also happy with the information included, and use it every time they leave the office for a client meeting.