2012 aiga minnesota Design Show

mono’s work continually challenges the definitions of creative. Sharing the stories of how we create amazing work for our clients was our primary goal, while still exuding the mono philosophy of simplicity in every pixel of its design.

We developed the site to capitalize on touch screen behaviors and systems. We changed the delivery of information to read more like editorial content than traditional website content. Part of our inspiration for the “work” pages came from the 1982 video game Dig Dug. As you work your way down the page, there are different layers of content waiting for you to discover. This allowed us to make the editorial-style content more bite-sized and easy to digest. It also lets you quickly find what you need or move to the next client. If you choose to go deeper, you can. If not, you are on to the next.

Delivery of Work

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The Results

Sharing mono’s story is paramount to our success. The site was intended for two audiences, new and prospective clients, and talented creatives that might one day sit next to us. It’s been a really useful tool in highlighting our current work with new clients as well as sharing more in-depth content on any of our past projects. If numbers are any indication of success, we've won 8 new clients since launching the site, and hired 20 new employees.