Fri, Oct 5th, 8:00am - Sun, Oct 7th 1:00pm
Madden’s on Gull Lake
11266 Pine Beach Peninsula, Brainerd MN 56401

  • Trustee $265
  • Design Leader $265
  • Sustaining $265
  • Supporter $265
  • Contributor $295
  • Educator $265
  • Student $195
  • Non-Member $485

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We don’t think creativity thrives in a blank convention center; we think it deserves fresh air.

Design Camp is a unique conference where we take the our profession and passion to the great outdoors. We pair premier thinkers, speakers, and design icons with the beauty of northern Minnesota to give you a full weekend to refresh and jumpstart your creativity.

Find your inspiration in the north woods.

Design Camp will gather designers, artists, art directors, copywriters, web developers, students, educators, and other creative-minded folks who are ready to learn from each other. The day-to-day schedule consists of speakers, workshops, and activities to both teach specific skills, and relax your creativity and let your mind wander.

Meet Our Keynote Speakers

Andy J. Pizza
Illustrator / Podcaster / Speaker

Andy J. Pizza is an American illustrator, podcaster and public speaker. His explosive color drenched illustrations have brought hope and smiles to clients like Nickelodeon, Amazon, YouTube and Warby Parker.

He is the founder of the Creative Pep Talk podcast, which does what it says on the tin, gives pep talks to creative people! Creative Pep Talk, has been featured by Apple, BuzzFeed and Threadless. Creative Pep Talk the book was published by Chronicle Books in the Spring of 2017.

While studying in the UK, Miller received a BA in Graphic Design at the University of Huddersfield.

Miller uses exclamation points liberally(!!!!) has been known to TYPE IN ALL CAPS for no reason at all and sometimes uses emojis in business emails. The Pizza family happily live in the great city of Columbus, OH.

David Hartman
Senior Creative Director, Target

David is Creative Director of the Brand Design Lab at Target, where he leads a team of 30 designers who are responsible for creating and supporting the design programs for 15+ brands across home, apparel, grocery and essentials, 10,000+ SKUs and $10B+ in value. He has lead large scale brand launches and redesigns including the development of Made By Design, Universal Thread, Opalhouse, Goodfellow & Co, A New Day, JoyLab, Project 62, and Cat & Jack.

David has spoken about design at regional and national conferences, including the Dieline Conference, HOW Design and the AIGA National Design Conference. Prior to joining Target he was a Design Director at agencies including Desgrippes Gobé, the Brand Integration Group (BIG) at Ogilvy and Arnell Group. His previous clients have represented technology, fashion and consumer products brands including Procter & Gamble, Coca-Cola, Gucci, AVON, Kodak, AOL and Pepsi.

Gail Anderson
Creative Director, Visual Arts Press, School of Visual Arts, NYC

Gail Anderson is a New York-based designer, writer and educator.

Anderson serves as creative director at the Visual Arts Press, the in-house design studio for the School of Visual Arts, where she has been teaching design for over 25 years. She is also a partner at Anderson Newton Design (AND). From 2002 through 2010, Anderson served as creative director of design at SpotCo, a New York City advertising agency that creates artwork for Broadway and institutional theater. From 1987 to 2002, she worked at Rolling Stone magazine, serving as designer, deputy art director, and finally as the magazine's senior art director. Earlier in her career, she designed at The Boston Globe Sunday Magazine and Vintage Books (Random House).

Anderson’s work has received awards from major design organizations, including the Society of Publication Designers, the Type Directors Club, AIGA, the Art Directors Club, Graphis, Communication Arts, and Print. She is the recipient of the 2018 Lifetime Achievement Award from the Cooper Hewitt, Smithsonian, and she received the AIGA Medal in 2009. Anderson is the recipient of the 2009 Richard Gangel Award from the Society of Illustrators and has served on the boards of TDC, SPD, and Adobe Partners by Design.

Anderson's work is included in the permanent collections of the Library of Congress and the Milton Glaser Design Archives at the School of Visual Arts. She has been featured in magazines including Computer Arts (UK), designNET (Korea), kAk (Russia), STEP Inside Design, and Graphic Design USA, as well as many blogs and podcasts.

Anderson has co-authored (with Steven Heller) 14 books on design and popular culture, and serves on the the Citizens’ Stamp Advisory Committee for the United States Postal Service. She has lectured about design at high schools, universities, organizations, and conferences around the world, and she has lived in the same small apartment in Manhattan’s West Village for over thirty years because she has a good deal on a parking space. If you live in NYC, you’ll understand.

Zipeng Zhu
Creative Director, Dazzle

Zipeng Zhu is a Chinese-born designer, art director, illustrator and animator in New York City who wants to make everyday a razzle-dazzle musical. His clients include Coca-Cola, Microsoft, Netflix, Viacom, The New Yorker, Fox, CNN, Refinery29, Chobani, and Samsung. After he graduated from the School of Visual Arts in New York City, he has worked at Pentagram and Sagmeister & Walsh. He was one of the Art Directors Club Young Guns 13 winners and has been recognized as Print magazine’s New Visual Artist and The One Show Young Ones. He has recently started his own creative studio Dazzle to make everything dazzling.

Lauren Dickens is an independent creative living and working in Austin, Texas. She chose to pursue a career utilizing that creativity through the lens of Design. With over a decade of experience in the industry, she's developed a broad range of skills, ranging from typography and illustration to branding and copywriting. Through all these practices she focuses on thought-forward design, and strives to create work that is clear & communicative, witty, and at times provocative. She's worked for larger clients like Target, Facebook, and SXSW, but she also loves building brands from the ground up with smaller folks who are passionate and bold. She's driven by her Texas roots, her accountant (who also happens to be her fiance), dad jokes, late 90s emo, that gnawing feeling in the pit of her stomach that never goes away, her two dogs named Barbara & Larry, beer(s), the memory of her mother, Townes Van Zandt, building fired, food and eating it, and the open road. Other hobbies include getting buckets, running, collecting hot sauce, and talking about how she's going to learn the drums.

Review our schedule for the weekend, and take a look around past years’ Design Camps.


Madden’s On Gull Lake, Brainerd, MN.

Oct. 5-7, 2018


Registration includes event only. Lodging booked separately.

Educator:  $265
Supporter: $265
Sustaining: $265
Design Leader: $265
Trustee: $265
Non-Member: $485
Students: $195 (see below)

Registration for Design Camp 2018 is closed, but we hope you’ll join us next year!
Follow us on social media to be the first to know when 2019 dates are announced.

Workshop Sessions

Workshop Session 1 – Friday, October 5, 1:10-2:40
Workshop Session 2 – Saturday, October 6, 11-12:30p
Workshop Session 3 – Saturday, October 6, 2:30-4:00

All workshops are offered identically three times.


Presenter Types

  • Designing with Developers: Creating a Common Language


    A deep dive into the tools, workflows and intangibles that help create a common language between designers and developers that positively impacts communication, eliminates issues, and leads to better work.


    Keith Catalano
    Software Engineer, Clockwork

    Keith Catalano is a senior front-end software engineer at Clockwork, an experience design and technology agency. At work, he builds complex web applications for clients large and small. In his spare time, you’ll find him obsessing over football, working on his D&D app side project, or trying to convince people that Stargate SG-1 is the greatest show ever created.

    Sam Gordon
    Interactive Design, Clockwork

    Sam Gordon is an interactive designer at Clockwork, a digital agency based in Minneapolis, MN where he enjoys using technology to tell stories and solve unique creative challenges. He’s an unashamed child of the internet, and misses creating colorful away messages, GeoCities sites, and custom Myspace themes.

  • Branding the Movement


    “Thus all Art is propaganda and ever must be[…]. I do not care a damn for any art that is not used for propaganda. But I do care when propaganda is confined to one side while the other is stripped and silent.” –W.E.B.DuBois (full quote found here) We here at Blackbird Revolt recognize the impact of creative art forms within social justice movements and the part we can all play in furthering positive change in our communities. During this workshop, we will analyze and critique the branding of various social justice movements and how their visual messaging impacted (and still impacts) both positive and negative social change. Participants will then collaborate with each other using the design research process to create their own campaigns around these concepts and exploring equity and representation using design.


    Jordon Moses
    Visionary Director, Blackbird Revolt

    Jordon is the Visionary Director of Blackbird Revolt, the Coordinator of Student Activities at CSS, and the creator of All Black Zine. He serves on the Duluth Citizen Review Board and as a member of the Duluth NAACP.

    Terresa Moses
    Creative Director, Blackbird Revolt

    Terresa is the Creative Director of Blackbird Revolt, an Assistant Professor of Graphic Design at UMD, and the creator and design researcher of Project Naptural. She serves on the executive boards of the Duluth NAACP, the Clayton Jackson McGhie Memorial Committee, and on the board of AIGA Minnesota as the Director of Diversity & Inclusion.

  • The Nature of Patterns


    For centuries, we have been fascinated by the complexity of patterns, and have used them not only to beautify our homes and our products, but to camouflage, to celebrate cultures, to understand aesthetics of historical periods, and to express ourselves. Instructor Lindsay Nohl will provide a hands-on workshop in demystifying, then re-creating, some of history’s most exciting pattern types. Participants will learn how to create their own patterns by decoding the foundations of some of history’s pattern masters. Learn how to create repeating patterns from scratch inspired by William Morris, Josef Frank, and influenced by Art Nouveau, Moroccan Tile Work, and traditional French patterns.


    Lindsay Nohl
    Owner and Creator Director, Paper Bicycle LLC

    Lindsay Nohl is the owner and creative director of Paper Bicycle LLC, a product and surface design company in Minneapolis. Retailers such as Target, Williams Sonoma, Starbucks, Tazo Tea, Michaels, Joann Fabrics, Radisson, and Sephora, among others, have produced her work in the home, stationery, apparel, and gift markets.
    Nohl is also the founder of Light Grey Art Lab, a Minneapolis gallery and collaborative arts space that brings together creatives from around the world to exhibit work, share process, collaborate, and learn. Light Grey Art Lab has been featured on the websites of CNN, Kotaku, DesignWorkLife, Forbes, and Nintendo Magazine for the unique exhibitions, interactive projects, and events. Lindsay hosts Light Grey Art Lab's creative residencies each year in Iceland and Norway, and manages creative travel programs in Japan, England, and the United States National Parks.
    Through Light Grey Art Lab, Nohl has published a number of projects including Girls: Fact + Fiction, an eighty-page celebration of flesh-and-bone as well as fictional heroines, and In Place: Wish You Were Here, which focuses on the beauty of Earth’s most intriguing spaces. She also contributed to Rolemodels: The Battle for Vyk’ Tornaahl, an artist-deck and RPG fantasy card game, the Great Personality visual novel series and Dream Arcade, a 27-level platformer video game. She is the author and publisher of the Light Grey Tarot, as well as the author of COSMOS Tarot & Oracle deck. Currently she is writing a choose-your-own-adventure style novel and game called The Lost Isle of Kismetdue to release in 2019.
    Lindsay has been an adjunct faculty member at the Minneapolis College of Art & Design since 2003, and has also taught at the Minneapolis Institute of Art and the former College of Visual Arts. Her design theories have been published in the book Design School Wisdom, by Jennifer Tolo Pierce. She has been a board member of the Twin Cities Licensing Group and a member of the Craft and Hobby Association and AIGA, and holds a BFA, from the Minneapolis College of Art and Design.

  • Beyond Black Mirror: Speculative Design for All


    Remember that terrifying episode of Black Mirror where everyone’s social standing is determined by how many likes they get? That episode provoked a national conversation about the role of social media in our lives. While this is a pretty grim example of speculative design, did you know it can be used for good too? Speculative design is a tool used by artists, designers, product owners and more to help see beyond the day to day. Use your imagination as we guide you through a series of games and exercises that will help you see the future! You’ll walk away inspired, and with a set of tools you can use to facilitate future-forward design thinking in your daily life.


    Beth McKeever
    Lead Product Designer, Target

    Beth McKeever is a designer, gamer and cat lover based in Minneapolis, MN. She currently leads digital product design efforts for the post-purchase space at Target, and previously could be seen leading UX design at startups like Gravie and RetraceHealth. A service designer at heart, Beth loves taking on complex problems, and finding solutions that bridge the gap between user needs and bold business goals. She’d love to show you photos of her cats, or tell you where to grab a fantastic slice of pizza.

  • Into the Wild: A Survival Guide on Entering the Industry


    Venturing into the seemingly untamed creative industry can sound like a daunting task. Whether you’re an emerging designer or student, this workshop will walk you through simple survival tips, and give you some tried ’n’ true tools to orient you on your unique path to finding meaningful work in an ever-growing creative world.


    Jesse Lindhorst
    Design Director, Friend & Fort

    Jesse Lindhorst is an enthusiastic designer and illustrator reigning from Minneapolis, MN. He’s worked in branding and packaging at Duffy + Partners and Marvel Citizen, and now runs his own creative studio called Friend & Fort, where he helps local brands build meaningful experiences through visual communication. He’s an amateur photographer, lover of LEGOs, and can more often than not be found pedaling his bike around the city streets.

  • Filtros: UNO’s Cross-Cultural Ethnographic Tool for Better Design


    As UNO’s creative starting point, Filtros replaces perceptions and notions with realities and actualities. This is achieved with a collaborative client/agency “visual brief” exercise that channels individual design viewpoints into a group consensus of visual direction. You will learn how to actively engage clients in the creative process, define an agreed-upon aesthetic direction, and zero in on appropriate strategies, message style(s), and design techniques to exactly resonate with the target.


    Luis Fitch
    Founder, UNO Branding

    Luis Fitch is an international strategic designer, artist, mentor and creative entrepreneur who is currently the founder of UNO Branding a cross-cultural design firm. Luis has lead award-winning branding efforts for top 500 Fortune companies including PepsiCo, General Mills, Frito-Lay, Target Corp, Best Buy, Nike, Macy’s, Kimberly-Clark and MTV Latino.

    His prevalent work is profiled in international design and marketing publications around the world. His design and artwork have won numerous awards including The McKnight Visual Artist Fellowship, Ohio Art Council Design Fellowship, Type Director’s Club, The Peter Glen Special Award for Public Services, and The Hispanic Creative Awards Competition, among many others.

    He has been named “People to Watch, by Graphic Design USA Magazine” and “Twin Cities’ top advertising minds by Metro magazine.” He lectures about cross-cultural design at creative conferences and universities national and internationally. He mentors students at MCAD MFA in Minneapolis.

  • Bulletproof Ideation with the Bedno Diagram


    Seemingly lost to the dustbin of history (seriously, try Googling it) the Bedno Diagram (named for Chicago designer and educator Ed Bedno) is a creative lifesaver. Similar to those diagrams we all drew in biology class to learn about genotypes, the Bedno Diagram applies the matrix to design concepting. At a basic level its a tool that practically guarantees that you’ll always be able to generate workable ideas but Its real power is as a strategy for getting to places that you’d never imagine. In this workshop we’ll run through a hands-on demonstration, then we’ll look at an iconic piece of graphic design and reverse engineer the concept with a Bedno Diagram, and look at applying it to more abstract themes.


    Joshua Hardisty
    Experience Designer, Latitude

    Joshua Hardisty is a designer, author, educator, and artist. By day (and most nights to be honest), he works as an experience designer at Minneapolis branding agency Latitude producing retail campaigns, events, and pop-up shops for clients like adidas and PUMA. Prior to joining Latitude, Hardisty worked as a designer at nonprofit art organization Intermedia Arts, Target, and KNOCK. In addition, he and his wife Kimberlee Whaley have co-run the design company the MVA Studio since 2003 working with clients in action sports and the arts.

    The MVA's work has been published in the best-selling design books Hand Job: A Catalog of Type and Pulled: A Catalog of Screen Printing (both by Mike Perry for Princeton Architectural Press). Hardisty's work at Latitude has been recognized by AIGA Minnesota, the Type Director’s Club, AdFed, and the American Advertising Awards.

    Hardisty is the author of 3 books about design and visual culture including New Skateboard Graphics (Mark Batty Publisher) and Function, Restraint & Subversion in Typography (Princeton Architectural Press).

  • Meaning in the Making


    Just as the best brands are centered around purpose, so are the best ideas. Shouldn’t our careers be as well? Join Amy Hardy, Sean Cooley and Sarah Huener from Latitude for “Meaning in the Making.” Learn how Latitude, a brand experience design agency, invests 50% of its profits towards helping women and children in extreme poverty. We’ll discuss how purpose-driven creativity elevates ideas, design, client relationships and culture. Leave with inspiration on how to bring more meaning back to your workplace.


    Amy Hardy
    Associate Creative Director, Latitude

    Passionate leader. Multi-tasking creative machine. Bike-riding Nashville native. A great day includes brainstorming, unexpected details and advocating for my team — all with a little bit of Southern charm.

    Sarah Huener
    Senior Designer, Latitude

    Letter lover. Diet Coke drinker. Lifetime learner. I love to think big, but appreciate even the littlest details. A great day includes working with a kick-ass team to create concepts that tell a compelling story.

    Sean Coolery
    Associate Creative Director, Latitude

    Avid vexillologist. Novice accordionist. Type nerd. Terrible punk music listener. Grid enthusiast. Helicopter dog parent. Idea-driven design advocate. A great day includes equal parts form and function.

  • Power of the Press


    There is a long tradition of using letterpress printing to create public messages or broadsides that are meant to rally support for a cause or educate the public on an issue. In this workshop we will learn the basics of letterpress printing and how the Minneapolis based nonprofit, Proof Public, aims to use the tools of the 21st century to bring the power of the press back to the people. Everyone will leave with their own letterpress print.


    Laura Kuglitsch
    Creative Manager, Thomson Reuters

    Laura Kuglitsch is a business minded creative based in Minneapolis, MN. She attended the University of Minnesota and received a bachelor's degree in graphic design from the College of Design. Upon graduation she accepted a position as an in-house designer at Thomson Reuters where she still is employed as a creative manager, effectively breaking the millennial job-hopping stereotype. In 2011, she returned to the University of Minnesota to obtain her MBA at Carlson School of Management allowing her to operate equally well in right and left brain worlds. In her free time she enjoys letterpress printing, mid-century architecture and maintaining a clean manicure.

    Chelsea Brink
    Interdisciplinary creative, Freelance

    Chelsea Brink is a human being who makes a living as an interdisciplinary freelance creative. She is enthusiastic about bold type, design with intention and has an aggressive taste for the rainbow. After graduating from the University of Minnesota and working in Minneapolis for a couple years, she moved to Philadelphia for a job at the branding firm 160over90. That job quickly relocated her to sunny Southern California where she lived for many years and worked for clients like UCLA and Headspace. She returned to Minneapolis in 2016 with the vibrancy of Los Angeles packed in her stereotypical Toyota Prius. Since then, she's worked with a handful a great agencies and clients like Zeus Jones, Knock, Inc, Target and Still Kickin. In her free time she finds herself feeding her creative appetite by letterpress printing, looking at art, vintage hunting and petting all the pups.

  • ATTENTION FREELANCERS: The Legal Side of Being Your Own Boss


    Through interactive discussion and hypotheticals, we will review what you need to do to have all of your ducks in a row before going off on your own, including entity formation, contracts, and red flags. You can also enter to win an Apple Watch!


    Courtney Thompson
    Associate, Fredrikson & Byron P.A

    Courtney provides great value, efficiency and service to her clients. Courtney’s practice focuses on trademark, copyright, anti-counterfeiting, licensing, marketing and brand management, and commercial agreements.

    Courtney uses her experience to develop and implement creative intellectual property strategies to address each client’s unique needs. She strives to make herself approachable and responsive to her clients throughout each project to ensure unmatched service and satisfaction.



Student Tickets: $195 for the first 100 students.
AIGA Minnesota offers 100 student tickets at a discounted rate. These tickets usually sell out, are sold on a first-come, first-serve basis, and cannot be reserved in advance. Students who wish to attend Design Camp after student tickets are sold out are encouraged to purchase tickets at the Supporting Member rate. AIGA Minnesota cannot accept registration of blocks of students or process group payments.

Thanks To Our Sponsors

Progressive Dinner Dessert Sponsors


Swag Bag Sponsors


If you register and are unable to attend, firstly, we would be sorry to hear that. Secondly, please email [email protected] by September 10, 2018 for a 50% refund of conference fees. Cancellations after September 10, 2018 will not be refunded. Additional fees may apply where applicable.

Lodging cancellations must be handled by contacting Madden’s directly. Conference is subject to cancellation or change. Liability is limited to funds remitted for conference registration. Speakers and presenters are subject to change without prior notice.

Privacy Policy

Your registration constitutes permission to use photos and audio/video recordings taken of you at the event or program for promotional and educational purposes in connection with AIGA Minnesota programs and activities, in corresponding publications, in AIGA Minnesota’s archives, and on AIGA Minnesota’s websites and social media presences. We will only get your good side.