Virtual Event
Happened
Thu, Apr 8th, 12:00pm - 1:00pm
Virtual Event

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COVID-19 Virus Update

Solopreneurs will be using Zoom for our monthly meetings during the COVID-19 crisis. #stayHomeStaySafe

Networking & Discussion for Solopreneurs

Like so many things in life, marketing gets better with practice. But what kind of practice? The 4 Ps of marketing have been drilled into marketers everywhere: product, price, place, and promotion. Less well known is the 5th principle: PLAY. Learning how to leverage play is the key to promoting your creative talents as a solopreneur.

Melissa Kalinowski, a marketing strategy consultant, will help you discover the benefits of developing a playful creative practice for marketing and self-promotion. She’ll demonstrate how solopreneurs, independent creatives and artists can each develop a marketing edge and stronger creative voice by playing in public and ultimately attract attention, fans, and clients.

Guest Presenter: Melissa Kalinowski

Melissa Kalinowski is the founder of Think Upswing, a brand and marketing consultancy. She helps solopreneurs find a marketing edge. She delivers strategic guidance and insightful questions to help owners grow their creative businesses. Melissa is fascinated with exploring ideas and interpreting phenomena related to insights, innovation, and creative expression. She enjoys asking the “what if” questions that spark imaginative thinking, finding concepts and connections to solve problems, and helping clients consider new ways to realize their potential. She has over 20 years of experience successfully launching brands, products, and services in B2B and B2C markets including education, technology, and publishing.

Schedule

12:00 – 1:00 PM Creative Solopreneurs Meeting Monthly meeting of independent creatives sponsored by AIGA MN. Join us for an insightful discussion on topics relevant to people working in the creative economy. Meet other local, independent freelancers, consultants, small business owners, and entrepreneurs. All creative solopreneurs are welcome. Free to everyone. You must register in advance to log onto the Zoom call. Click here or on the REGISTER tab above. After registering, you will receive a confirmation email containing information about joining the meeting.

Recent Solopreneur meetings

  • Practical WordPress for Creative Solopreneurs
  • Finding New Clients
  • Looking forward to 2021
  • Google Analytics for Solos
  • SEO for Solos
  • Marketing for Solopreneurs
  • How Can Solopreneurs Make a Difference?
  • Creating a Crisis Toolkit for Solopreneurs
  • Connecting with Diversity & Inclusion
  • Take Action!

Contact Leadership

Karin Odell
Karin Odell
Solopreneurs CoChairs
Karin Odell, the owner of Venus Designs Inc, has created visual strategies for clients such as the Soil Health Partnership and Great MN Schools for over 15 years. She has helped many small-to-large-sized companies and organizations align their communications design, both on-line and in print. She also works with other agencies to assist in setting up branded presentation materials.