Like so many things in life, marketing gets better with practice. But what kind of practice? The 4 Ps of marketing have been drilled into marketers everywhere: product, price, place, and promotion. Less well known is the 5th principle: PLAY. Learning how to leverage play is the key to promoting your creative talents as a solopreneur.

Melissa Kalinowski, a marketing strategy consultant, will help you discover the benefits of developing a playful creative practice for marketing and self-promotion. She’ll demonstrate how solopreneurs, independent creatives and artists can each develop a marketing edge and stronger creative voice by playing in public and ultimately attract attention, fans, and clients.

12:00 – 1:00 PM Creative Solopreneurs Meeting Monthly meeting of independent creatives sponsored by AIGA MN. Join us for an insightful discussion on topics relevant to people working in the creative economy. Meet other local, independent freelancers, consultants, small business owners, and entrepreneurs. All creative solopreneurs are welcome. Free to everyone. You must register in advance to log onto the Zoom call. Click here or on the REGISTER tab above. After registering, you will receive a confirmation email containing information about joining the meeting.