Title: Rubyy Energy Drink

Purpose of The Work: This exotic, luxury drink, made from blood oranges, is aimed at celebrity consumers and club-going audience. The product needed to stand out from the competition in the club environment, as well as in convenience stores and supermarkets.

CREDITS
Company: Werner Design Werks, Inc.
Designer: Sharon Werner, Sarah Nelson Forss
Art Director: Sharon Werner
Client: Drinkxx, LLC
Copywriter: Jeff Mueller
Paper: Aluminum Can
Quantity: 10,000 initial bottle run
Date: January 2008