Title: Switch Version 2.0

Purpose of The Work: The Switch program was named and designed by Spunk for the National Institute on Media and the Family. Its mission is to provide lifestyle and curriculum options for kids that foster better habits for activities, screen time, and diet. This Version 2.0 of the brand launch was created to take the great response the program had in Version 1.0 and bring it to a whole new level. We expanded the program curricula, expanding the motion graphic component (seen on the DVD) and created new program tools for more engagement in the program.

CREDITS
Company: Spunk Design Machine
Designer: Steve Marth
Art Director: Jeff Johnson
Client: The National Institute on Media and the Family
Copywriter: Ben Pagel, various
Illustrator: Steve Marth
Production: Steve Marth
Paper: Various
Printer: Shapco, Inc.
Quantity: Thousands of various items
Date: January 2008