Show Me Yours Show You Mine: AIGA Design Show 2014

All-Set Card Set

Print | By Colle+McVoy

Delivery

The All-Set, Card Set packaging was thoughtfully designed and letter-pressed for a premium feel and then mailed directly to clients to be shared with friends and loved ones.

Credits

  • Account Executives

    • Amberly Austad

  • Copywriters

    • Curtis Peterschmidt

  • Creative Directors

    • Ed Bennett
    • Mike Caguin

  • Graphic Designers

    • Sam Soulek

  • Production

    • Brad Smith
    • Denise Remick
    • Eric Skaare
    • John Zegoski
    • Marc Hortsch

  • Additional Credits

    • CEO: Christine Fruechte
      PR: Jen Stack
      Special Programs Manager: Kathy Johnson
      Special Programs Coordinator: Vicki Sommer
      Special Programs Coordinator: Nancy Behan
      Special Programs Coordinator: Diane Hebeisen
      Special Programs Senior Coordinator: Kris Tadych
      Proofreading Supervisor: Sue Bursell
      Proofreader: Fran Willford
      New Business Coordinator: Isabel Ludcke
      Paper Credits: Studio on Fire

Concept

We wanted to take the hassle of finding the perfect card for every occasion off of our client’s shoulders. Additionally we wanted to create something that could stand out among the clutter of agency self-promotion around the holidays. To resolve this we created the All-Set, Card Set with a Holiday Mashup theme that married the year’s 16 biggest card giving occasions into 8 highly interactive holiday hybrids.

Results

Client response was overwhelmingly positive, and the card set was featured on leading design blogs and publications, increasing exposure and awareness for the agency.