This campaign reached the masses via the mass transit busses of the twin cities.
There are perhaps too many campaigns that focus on guilt and the suffering of animals waiting to be adopted. So when the Animal Humane Society approached us to create an adoption campaign that focuses on the joys of having a pet in your life we jumped on the opportunity to explore humor and play.
By approaching our viewers with honest and fun messaging we were able to engage them in a positive manner. We unknowingly reached a multitude beyond our original scope as viewers started to share our messaging online. One photo of our bus ad was shared with 2,259 likes against only 45 dislikes.
(link to photo shared: http://www.tickld.com/pic/t/107020)
