Our stop-motion videos were featured on Caribou’s Facebook, Twitter, and Instagram channels.
Caribou wanted to drive traffic to stores earlier in the holiday season for gifting. We developed a social media campaign to promote Caribou’s partnership with Faribault Woolen Mill. We used Facebook to feature a long-form, stop-motion video that captured all the limited-edition merchandise. On Instagram we featured vignette stop-motion shorts that highlighted specific Caribou/Faribault product. The social campaign complemented the rest of Caribou’s holiday campaign (which we also developed).
The videos were well-received and helped spread holiday cheer while generating sales for the limited edition merchandise.
