KNOCK created the theme "Imagine That," tying all of the plays together with dream-like imagery and copy that appealed to parents’ desire to inspire their children's imagination.
The Children’s Theatre Company needed a thematic brochure to announce the 2013-2014 season and entice audiences to purchase subscriptions. KNOCK sought to focus the intent of the brochure to sell subscriptions, and saw an opportunity to inspire the audience—both parents and children alike.
The subscription brochure inspired audiences to attend the productions and set the tone for the season.
