The idea reached the masses as a storefront in a food court, via the website and a bottled product.
The challenge was to create a new brand for an upstart cold-pressed juicery. The brand needed to be friendly, modern and fun. We had to be able to scale the work to business cards, signage, packaging, wall graphics, clothing, website and advertising.
Most of the client interactions centered around personality of the brand and how it engages customers. Inspiration behind the brand included so many things – any natural or organic type of product.
Our client has had the easiest time getting employment interest from young college students. The brand is attracting a lot of like-minded people. This made what was once a major concern (hiring) a non-issue.
The store has only been in operation for about 4 months, so we don’t have a lot of data yet, but we do know that they have been consistently selling out of product almost daily.
The client couldn’t be happier! The brand we had created for Essential Juicery has done more than we could have imagined to make the store stand out and look established. They consistenyl get asked if they have other locations or if they are a franchise.
We’ve been able to take someone’s business idea and turn it into a real living thing with a personality and style all its own. The branding has certainly gained awareness in the community and created a fantastic buzz amongst healthy food seekers.
