Show Me Yours Show You Mine: AIGA Design Show 2014

FAME Website 404 Page

Miscellaneous | By FAME

Delivery

We hope no one will ever encounter these pages (other than via award shows), since that would indicate a problem with our site or server. But if they do, chances are, it'll give them a chuckle. And in that case, we're happy.

Credits

  • Copywriters

    • Julie Feyerer
  • Creative Directors

    • Bruce Edwards
  • Graphic Designers

    • Gustav Holtz

Concept

When we relaunched the FAME website, we wanted it to reflect the personality inherent in our brand. So even the 404 error pages got some love from the creative team. One of the illustrations depicts a smoking old-school Mac-lookalike, falsely accusing the user of the error, then quickly revealing the joke. The other implies an awkward bathroom encounter.

Results

Just launched. Again, considering these are error pages, we hope not a lot of people encounter them.