Fido is a service that assists families with finding the perfect dog to adopt! They take the exhausting task of multiple adoption applications and finding the right dog, and simplify it. Forget looks, and focus on compatibility. After filling out the thorough application, the Fido team takes up to 24 hours finding a new canine companion for the family. After both statistical and personality evaluations by trained staff, families are matched with 10 dogs in their region looking for homes. After making their choice, Fido sends families home with all the treats and tips needed for starting out a new life with their new best friend. In the end, Fido’s promise always rings true: happy dogs, happy homes.

This project was my senior thesis, developed over the course of my final semester at the University of Wisconsin – Stout. While developing the brand, a main focus in mind was to maintain a positive language through a bright and clean aesthetic. The main identity features an icon of a woman and dog silhouette overlapping similar to a venn diagram. This clearly indicates their similarities, and how together they create a whole. This relates to the idea that if Fido does it’s job correctly, they’re finding the consumer’s better half. While extending the brand, I maintained the positive language through clean illustrations and delightful photography of dogs inside their homes, focusing on the end goal of the Fido brand as opposed to the lives the dogs may have had before.