These labels were created for Fowler bottles used at the Alpha Beta Educational Fund's third annual charity wine tasting.
Fowler wines are made with an appreciation for two things. The first is science, which influences the biological aspects of wine making, such as the grapes and the fermentation process. The second is art, or the craftsmanship and freedom of making something by hand with care.
These labels serve as an homage to the ideas that guide Fowler’s wine making and establish a system by which one can easily identify the varieties of wine. Overall the combination of scientific journal style illustrations and watercolor washes effectively display the things that inspire Fowler to make wine.
Both Fowler and the Alpha Beta Educational Fund were very pleased with the wine labels. The buzz about the new look helped fuel a twenty percent increase in attendance at this years wine tasting event, as well as the highest revenue to date.