We created a website for our team– the Game Changers, with information and a call to join us by donating money to feed hungry children.
We also handed out flyers after games talking about our mission and leading fans to the site.
We reached out on social media, contacting the teams we played and telling them what we were playing for.
We wanted to take something completely normal– football, and add a philanthropic bent to it. For our first year participating in the ad league football season, we wanted to come in with a presence as a new creative shop in town. We also wanted to create something that had meaning and that represented our mission.
The Game Changers accomplished a lot. We made a splash introducing ourselves as an agency that seeks to do good with our work. We know we got the attention of our peers and community because the Egotist and Feed Our Starving Children wrote blog posts on our project, we surpassed our goal of donating 10,000 meals, and our team won the ad league football season.
