To add to the engagement of the posters we used social media to slowly revealed the image throughout the day asking our Facebook followers where Bullseye was now. As the picture pulled out to the final poster the comments went through the roof and so did the “Likes”.
As Target began opening up across Canada we wanted to let people know that we’re coming to their town soon. We created travel posters showing Bullseye and his companion as they arrived in the next town.
As the picture pulled out to the final poster the comments went through the roof and so did the “Likes”. It was a fun way to engage with new guests and incorporate our brand into their sense of city pride.
