In the trucking industry, there is not a lot of inspirational or really creative websites. The King website, with its bold use of color and responsive, single-page scrolling functionality is refreshingly unexpected and comparatively innovative to its competition.
We needed to take King’s newly redesigned brand and expand it to function in a digital space. Most of the client interactions centered around content and functionality and not letting either of them get out of control. A few words sum up the inspiration behind the design – modern, bold, likeable.
At the end of the day, the client appreciated our ability to take their new brand and make it ‘come alive’ and really set the company apart for their competitors.
Over the past eight months, King Solutions has seen unique monthly visits go up 27 percent, and overall visits increase by 40 percent. The client was thrilled to see their company live in this new format and gain a lot of attention. We can only speculate that increased visitors has translated into more clients.
We raised regional brand awareness for King Solutions among the trucking and shipping industry.
