We created high-end direct mail pieces that utilized a luxurious soft-touch cover, premium paper and printing, and flexible system for easy seasonal and content updates. These changes involved typographic treatments and new photography that reflected the different mindsets of our audience throughout the year.
We distributed over 5,000,000 copies to households nationally — making it one of the largest projects ever taken on at Life Time.
Life Time is the nation’s most premier health and fitness company. We needed to show our prospective members that we are more than treadmills. We are a house of industry-leading brands. And we needed a way to show our prospective members our complete story without sacrificing our existing brand.
The results were great, breaking lead records and generally increasing the number of memberships that we sold. The clients were very pleased because every in-house brand was showcased to it’s full potential. The piece also increased general brand awareness, introducing our photography/typography in an impactful way.
