Show Me Yours Show You Mine: AIGA Design Show 2014

Life Time Foundation Cookbook

Print | By 3e The Life Time Agency

Delivery

3e designed a cookbook that used fun, childlike illustrations, scrapbook looking photos, and recipe cards. The end result: a school lunch cookbook that not only looked great but also gave school lunch cooks healthy recipes for the kitchen.

Credits

  • Art Directors

    • Ellie Drotning
  • Copywriters

    • Dan Mackaman
    • Ellie Drotning
  • Creative Directors

    • Jon Stone
  • Graphic Designers

    • Jason Reynolds
  • Additional Credits

    • Production Artists: Michael Hentges, Ashley Yantes
      Print Buyer: Deb Ausen
      Project Manager: Erin Covietz
      Planner: Cathy Knutson

Concept

Life Time’s Foundation focuses on helping kids live and eat healthier. They needed a cookbook that would teach partner school lunch nutritionists how to make healthy meals from scratch using Life Time’s nutrition philosophy.

Results

The program is now it’s second year. More schools have been added and lunch nutritionists have enjoyed using the book in their everyday lunch food preparation. Because the cookbook is not only practical but also beautiful to look at, Foundation employees have additionally been using the piece as a sales tool with prospective new schools.