The Little Valentine was delivered in 2 parts. A physical mailer went out to clients, vendors and friends, and an interactive story was available online for everyone (www.valentinevulture.com). The physical mailer allowed recipients to construct the characters from the story, and the interactive component functioned like a subtly-animated digital storybook, telling the tale of a misunderstood vulture and his need to be loved.
Some firms own Christmas. Some own New Year’s. We want to own Valentine’s Day with our clients, because we love their collaboration, and the work we get to do every day on their behalf. The Little Valentine has a history of being our “big” yearly mailer, and takes a different form each year. For 2014, we played on the inspiration of the turkey vultures who frequent the ledges outside our office, and turned one of them into a misunderstood storybook hero. The moral? It’s the love you have on the inside that counts.
As the client, we were thrilled with the work, because OUR clients were thrilled with it. People enjoyed the hands-on creativity it offered, and most commented on the quirky concept and engaging story. The valentine is a project we always have a lot of fun creating…and we hope it shows.
