These posters were created as one-offs for each city and were presented to mayors by LSI representatives. Those meetings served to open dialogs about better, more vibrant playgrounds in their cities, and the business case for them.
Our client, Landscape Structures, needed an engaging way to secure meetings with mayors from some of the nation’s largest cities – to discuss the impact that better, more active green spaces can have on a community, and on the health of a population. In order to attract attention, we set out to create a poster that was truly seen as a work of art, not simply another marketing piece. The solution? A framed map of the city, silkscreened with an inspirational message about the role of parks.
To date, we've created unique posters for over 20 cities (with more to come!) which have led to LSI getting in-person meetings with city leaders across the US.
