The Marketplace identity (and the secondary content marks) live on all collateral associated with Marketplace, along with the Marketplace website.
American Public Media’s Marketplace program lives at the intersection of economics and life. It presents stories that start on
Wall Street, but impact main street, bringing complex geo-political financial news down to the level of our family budgets. In creating a new identity, Marketplace wanted to modernize their look, as well as speak to the intersection of these two unique worlds.
The clients (and audience) were excited about an updated look that fits the mediums where they are communicating in a more modern, vibrant way.
