Show Me Yours Show You Mine: AIGA Design Show 2014

Miss Mary’s Mix Campaign

Campaign | By Periscope

Delivery

Miss Mary’s started at a golf course that then went to trade shows. From there Miss Mary’s did free tasting at liquor stores, events and grocery stores. Miss Mary’s got big through word of mouth and after 8 months of selling store to store, face to face, Miss Mary’s was picked up by a Distribution Company and now sells in all of Minnesota and soon to be Wisconsin.

Credits

  • Copywriters

    • Chris Wareham
    • Scott Dahl
  • Creative Directors

    • Brandon Van Liere
  • Developer

    • Cory Etzkorn
  • Graphic Designers

    • Brandon Van Liere
  • Illustrators

    • Joel Herrera
  • Additional Credits

    • Bottle Photography: Dave Marrkley; Periscope

Concept

Miss Mary’s Morning Elixir is a premium Bloody Mary mix with a sexy vintage pinup look. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production, and has a personality that’s naughty and a little coy, as if the bottle holds secrets to be discovered. We created a comprehensive brand identity, from the label to the
in-store merchandising, business cards, posters, packaging and website. The mix was an instant hit, and a second flavor was released this winter.

Results

A 2nd Flavor was added and on shelf throughout Minnesota and soon to be Wisconsin. In the talks to be Distributed in 17 states by the end of the year and to add a Margaretta flavor to the Miss Mary’s brand.