Self mailer that folds out into an oversized poster creating large visual impact.
This project was used to inform the fans of the Minnesota Philharmonic Orchestra with the details for the 2014 concert series. Our goal was to create enough visual interest that relates to the overall theme of the music “Natures vast places.” We achieved this feeling by creating a celestial mapping of sorts making instrument from the stars in our very vast universe. Each concert featured the instrument primarily used for in each performance. This created the basis of our campaign.
Ticket sale after launch of direct mail promotions increased from the previous year.
