In the central hub of all convention traffic, a blank 30’ x 30’ canvas was installed on the opening day. Attendees were asked to text-in what Great means to each of them throughout the first three days of the convention. Those same attendees could then watch as six local artists made the hundreds of ideas they provided come to life on the canvas.
On the night before the final day, the mural was cut into 3,600 pieces, each of which were individually framed and subsequently handed out to all of the attendees for them to take to their salons back home as a reminder that they are each a piece of the bigger picture – Great is in all of us.
How do you get over 3,000 corporate employees, franchisees, salon managers and stylists understand Great Clips new brand positioning? Do something completely unexpected and amazing at their 30th anniversary convention.
The impact? Great has been infused into hearts and minds of everyone associated with the Great Clips brand. The results? Increased customer count growth year after year and record sales in 2013.
