Each guest received a custom mailer, inviting them to the Prairie Made event. Nested inside a bed of grass, guests were enticed with a simple, clean sticker that popped against a natural blue paper, holding the contents of their invitation within. The details were listed on a branded card atop a custom natural cutting board. A burlap ribbon provided a rustic touch of elegance.
Prairie Organic Vodka had an awareness problem, especially outside local distribution markets. So we created a hand crafted press event that reflected the organic essence of the Prairie brand, called Prairie Made. Every detail had to be as authentic and purposeful as the distilling process they use to create the product. So we chose natural materials, uncomplicated design expressions, natural lighting and textiles to surround our invite-only guests with an inviting experience true to the brand.
Prairie Made was an astounding success, garnering over 29 million potential impressions and key media placements. The client was thrilled with the new media relationships that were created over the four-course meal and cocktail pairing, resulting in significant earned media. Additionally, a second event was held for the public, introducing the brand to new customers who got a taste of the Prairie Organic experience.
