Show Me Yours Show You Mine: AIGA Design Show 2014

Rebrand for Periscope

Campaign | By Periscope

Delivery

Website, Business System, Presentations, Swag, Self promos, OOH and any sponsorship or event Periscope is a part of.

Credits

  • Copywriters

    • Rob Peichel
  • Creative Directors

    • Bruce Bourne
    • Charlie Callahan
    • Mark Haumersen
    • Rob Peichel
  • Graphic Designers

    • Brandon Van Liere
  • Interactive Designers

    • Garrick Willhite

Concept

We started with 4 little words “Do Things People Love” that make a big impact. One simple phrase that guides everything we do. In a world where actions speak louder than words, love has never made more sense. It wins over hearts. It creates meaningful connections. It inspires devotion that accelerates success. To honor those words we sought to expand the Periscope element pool and create an updated system that is fresh and current. A new icon based on building patterns, an expressive expansion to the legacy palette and variability in color pairings were the hallmark of the evolution.

Results

A more energized company came to life along with the new iconagraphy, new color pallete and a mission statement that hits on every area of business we engage in