The 3-tiered stackable candle was available in all 180 stores across the U.S. and Canada, and was featured on Anthropologie's Instagram and print catalog.
The Anthropologie buyer came to ILLUME with a candle design they were working on internally, but were stuck on. With our long-standing partnership and proven track record for unmatched design, execution and delivery, they looked to us to rescue the project. The item needed to be clever and fit within their fall campaign, “Sit. Stay. Love.”, a pet adoption event and pet supply drive for animal shelters across the country. The result are “Paws and Claws” candles, a series of illustrated, three tiered candles designed so with every turn of a tier, you create a new outfit for a kitty or pup. Once it’s burned, each layer can be upcycled as a water or kibble dish for furry friends.
The results are very positive.