Show Me Yours Show You Mine: AIGA Design Show 2014

Target House Carnival

Print | By Target Creative

Delivery

A creative team travels down to Memphis each year with an illustrator to participate in the carnival, meet the kids and tour Target House and St Jude's. It's an amazing and very emotional trip. From this experience great ideas are born.

Credits

  • Art Directors

    • Amy Hardy
  • Copywriters

    • Aaron Muther
  • Creative Directors

    • Ted Halbur
  • Illustrators

    • Lab Partners

Concept

Target hosts a series of Target House carnivals to brighten the lives of the kids and families living at St Jude’s Hospital in Memphis, TN. There are 5 carnivals throughout the year.

Results

Kids and families get to forget where they are for awhile and have some fun in an otherwise very hard time.