A series of animated transitions guides the website user from the dinner table to the farm and out into the city. The site is responsive and maintains visual interest with a contemporary color palette and artwork. Key image sets add real-life detail.
Urban Organics is completely different from conventional farming. It’s indoors. It’s in the city. Fish and plants help each grow. It’s revitalizing a historic building. It’s part of a growing movement focused on providing easier access to healthier food for more people. These areas are often called food deserts, and they’re also business deserts and jobs deserts. The website guides people through the Urban Organics farming process and outlines its goals, showing people how everyday decisions we make at mealtimes can transform local neighborhoods and communities.
The website is a core component for reaching and engaging a wide range of audiences — retail customers, grocers, business partners, community leaders, news media, and other sustainable farmers. It expresses the mission of Urban Organics — to inspire a better food system for the people, by the people.
