Artist-Designed Mini Golf is a beloved tradition at the Walker Art Center, and one of our more popular programs. Presented every summer, the course features a variety of mini golf holes designed by local artists, each with their own personality. This year, it was paired with the anniversary of the Minneapolis Sculpture Garden, where the courses were located, and required a large city-wide campaign, from posters to animated digital billboards. The courses themselves needed a variety of materials as well, including pencils, scorecards, tickets, badges, signage, and even graphics for a mobile hot dog truck called the “Dog House.” Since we needed to communicate both mini golf and our sculpture garden anniversary, the simple solution was to literally combine the two ideas to create a visual identity. We started with making abstract illustrations of works, showing the range of sculptures on view currently. Then, golf balls were placed around, on top, behind, inside these sculptures, in effect, turning the sculpture garden into a driving range. In more elaborate contexts, there were balls everywhere, and in simpler situations, a single golf ball next to a sculpture would be enough to communicate the idea.