Led by Kris Lindquist, Design Director at Little and Company, EPIC volunteers immediately got their hands dirty. We suggested a name change and with the client’s blessing Youth Farm and Market Project quickly became Youth Farm. That was just the beginning, with a new name in tow the team created a fresh identity that was both creatively vibrant and strategically sound.
It was EPIC’s goal to create a brand that we could give back to the kids, volunteers and directors who make up the heart and soul of the organization. When the rally finished, the team had crafted voluminous collateral, a photo library shot by the talented Mr. Darrell Eager, case studies, a promotional video, website, event banners, a brochure, wearables, stickers and stencils that could be used when and wherever the brand wanted to make a statement. Additionally, an extensive 48-page Style Guide articulating brand usage was created to maintain design integrity of the Youth Farm Brand long into the future.
It takes exactly 8 weeks and 9 volunteers to farm and grow a fresh idea. Youth Farm and Market Project is an organization that develops children through to adulthood using the farm to fork agricultural process. The goal of this progressive model is to increase the collective affect youth can have on the world around them. Much like the crops they plant, the directors at YFMP knew that in order to keep growing, gain more support and establish a reputation of leadership of the brand needed a little tender loving care. Executive Director, Gunnar Liden and members of the board came to EPIC with the seeds of an idea and together with our team we cultivated a fresh take on the Youth Farm brand.
From the smiles on the kids’ faces to the tears that the board members shed at the final presentation, it is safe to say that the new Youth Farm is just another successful story for EPIC. "The creative rally team members came to the table with amazing experience and perspective, which deepened the impact of the work for Youth Farm.” --Kristi Hamilton, Youth Farm Board Member and Marketing Communications Committee Chair. As the inaugural Minneapolis rally, it is fair to say that the Twin Cities have put their name on the map as another strong member of the growing EPIC family. EPIC looks forward to re-connecting one year later to gather specific results in the quantitative impact the rebrand has made to encourage funding, program enrollment and overall increased engagement.
