INcredibles: Purpose-Driven Design at Quality Bicycle Products
QBP and Purpose-Driven Design
QBP is a values-based business that strongly believes in purpose over profit. Purpose drives every decision QBP makes in the business, including its design process. Jason Gaikowski, director of brand marketing, and art directors of the QBP brands will talk about their wide assortment of consumer products and how purpose drives the creative process. They’ll cover everything from choosing colors for a line of bicycles to frame graphics to an in-depth look at the design of their soon-to-be-released 1500-page annual catalog. As part of the presentation, get a tour of QBP’s LEED-certified and award-winning in-house studio. Stay after for conversation and refreshments. 4:00-6:00 p.m. Presentation and Tour 6:00-7:00 p.m. Social Hour Quality Bicycle Products 6400 W 105th Street Bloomington, MN map »
Design Leader+ | Free Sustainer, Supporter, Educator, Student | $10 Contributor, Student Non-member | $20 Nonmember | $35 Limited capacity, no walk-ins. Registration closes Wednesday, January 15, 5:00 pm or when sold out. Please contact John Biasi, Associate Director of In-House Designers, with questions or interest in joining the planning committee.
ABOUT AIGA MEMBERSHIP