Happened
Tue, Mar 20th, 6:00pm - 9:00pm
Location TBD

  • Trustee $19
  • Design Leader $19
  • Sustaining $19
  • Supporter $19
  • Contributor $19
  • Educator $19
  • Student $10
  • Non-Member $24

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Greg Hoffman is a Minnesota native, MCAD graduate, and the Chief Marketing Officer of Nike, Inc.

In his Instagram feed, a pair of pristine Air Jordans sits side by side with an abstract modernist sculpture; not far by, an Eames chair saddles up to a bottle of Yamazaki Whiskey, with Mount St. Helens in the background. When put through the lens of a designer who reveres sports, nature, travel, and design equally—even AstroTurf can exude elegance.

Born in Tonka Bay and a graduate of MCAD, Greg Hoffman left Minnesota 25 years ago in his parents’ van to seek a design internship at Nike. Today he is chief marketing officer of the preeminent athletics brand, responsible for their brand design, digital and retail experiences, ads, and campaigns, working with designers and creative agencies around the world. He has overseen projects for the Olympics, FIFA World Cup, and NBA All-Star games.

At its heart, Hoffman’s work revolves around the intersection of innovative design and compelling storytelling, and his work for Nike frequently highlights the exaggerated humanity inherent to the world of sports.


Insights is a design lecture series for progressive creatives. A unique collaboration between the Walker Art Center and AIGA Minnesota, the series embraces the unexpected to present diverse, exploratory, and contemporary lecturers.

Featuring perspectives from around the world, Insights gives voice to adventurous design thinkers and makers. These designers often pose challenges and push the edges of their profession, in turn inspiring us to identify new perspectives in our own work


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6:00 pm Cocktails

7:00 pm Lecture


Post-Lecture Reception

Directly following each lecture, meet the lecturer and chat with fellow design lovers in the Walker’s Bazinet Main Lobby.


Watch Anywhere: Insights Viewing Parties

Every Insights lecture will be webcast free and in real time on YouTube. The live stream will be up on walkerart.org about 10-15 minutes before 7 pm CST.

Note that the Greg Hoffman talk will not be streamed.

If you can’t make it in person, have an Insights Viewing Party. Grab a group of friends and send in your questions for the speakers via Twitter (#InsightsDesign).


About the Insights Lecture Series

For over three decades, the Walker Art Center and AIGA Minnesota have co-presented the Insights Design Lecture Series and brought the world’s most adventurous design thinkers and makers to the Twin Cities.

Redefine your understanding of graphic design, dive into the thinking behind the work, then hang out after the lectures to meet the lecturers, grab a drink, and chat with your fellow design lovers.

Past lectures are archived on the Walker Art Center YouTube channel.