Virtual Event
Happened
Thu, Jul 22nd, 12:00pm - 1:00pm
Virtual Event

By attending an AIGA event, you agree to abide by the Code of Conduct.

Illustration Lunch & Learn

Want to know who makes the games on the backs of the cereal you loved as a kid or the colorful art on your Go-GURT tube or the cast of Halloween characters on your Hershey’s chocolates? We do!

For nearly 30-years, Ultra Creative’s team of artists have brought characters like Lucky the Leprechaun, The Trix Rabbit, Buzz Bee, and The Pillsbury Dough Boy to life on packages throughout the grocery store.

Join our designers for a discussion on the many ways great illustration helps to create engaging packaging that turns everyday products into beloved, iconic brands.

Watch the Lunch & Learn On Demand

AIGA MN was happy to host a new, illustration Lunch & Learn on Thursday, July 22, 2021 from noon to 1:00 PM.

This virtual panel was free and open to everyone. If you missed the event, you can watch a recording of the video here.

Contact Leadership

Rich Higgins
Rich Higgins
Vice President
Rich Higgins is the Creative Director at Parallel Retail Group. His background is as diverse as a platypus.

He started his own design studio, Oryx & Moth, doing branding, art direction and design for clients big and small. Meanwhile he was the chair of the Solopreneurs Committee for AIGA MN (2022-2023) and served on the Design Student & Alumni Board at the University of Minnesota (2010-2013). Prior to that he worked at TSG, a design agency in Robbinsdale, for clients including: Target, HealthPartners and Crate & Barrel. He's also had a short stint designing for financial institutions (PNC Bank, Citibank and BBVA Compass). He started out designing and art directing photo shoots for multiple national salon chains throughout the US and Canada. And has had mediocre hairstyles since.

His interests vary widely with the season but he always willing to chat about DIY projects, soccer, LEGO, minimalism, FIRE, AI, technology, saunas, traveling, camping, parenting, etc.