The BrandLab in partnership with AIGA Minnesota is looking for classroom instructors to introduce students from diverse cultural and socioeconomic backgrounds to careers in advertising, marketing, and design. BrandLab instructors pair with a licensed classroom teacher and The BrandLab staff to tutor and mentor students in the classroom using BrandLab curriculum.

John Olson, chief executive of Olson, founded The BrandLab to increase diversity in marketing-related professions by showing high school students the potential of a creative career. Major marketers including General Mills, Land O’ Lakes, Target, and 3M are participants.

If you’re interested in learning more about being part of The BrandLab classroom mentor team, act soon.¬†The deadline for application is February 8th, 5pm.

To learn more, please e-mail Nathan Magel at The BrandLab.


Contact Leadership

Rich Higgins
Rich Higgins
Vice President
Rich Higgins is the Creative Director at Parallel Retail Group. His background is as diverse as a platypus.

He started his own design studio, Oryx & Moth, doing branding, art direction and design for clients big and small. Meanwhile he was the chair of the Solopreneurs Committee for AIGA MN (2022-2023) and served on the Design Student & Alumni Board at the University of Minnesota (2010-2013). Prior to that he worked at TSG, a design agency in Robbinsdale, for clients including: Target, HealthPartners and Crate & Barrel. He's also had a short stint designing for financial institutions (PNC Bank, Citibank and BBVA Compass). He started out designing and art directing photo shoots for multiple national salon chains throughout the US and Canada. And has had mediocre hairstyles since.

His interests vary widely with the season but he always willing to chat about DIY projects, soccer, LEGO, minimalism, FIRE, AI, technology, saunas, traveling, camping, parenting, etc.