Inspiring stories from HUM July 15, 2014
In another great installment of the AIGA Minnesota Luncheon series, attendees heard the story of the creation and development of Hum, a songwriting app for iOS that was designed and developed here in the Twin Cities by Aaron Shekey and Joseph Kuefler. Starting with their ideation phase, Shekey and Kuefler shared their preliminary sketches and prototype mockups, and talked about the importance of solving problems that satisfy personal frustrations by building apps that you yourself would want to use. The duo also shared lessons they learned from their unsuccessful Kickstarter, adapting to iOS 7’s new design language, and building engaging interactions that delight users.
Now that the app is live and receiving positive feedback from press and users, Shekey and Kuefler shared their plans for the future, which include new platforms, new applications, and a pivoting business model.
Find more details about Hum from their website, or download their app from the iOS app store.
© 2014 Jay Larson Photography
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He started his own design studio, Oryx & Moth, doing branding, art direction and design for clients big and small. Meanwhile he was the chair of the Solopreneurs Committee for AIGA MN (2022-2023) and served on the Design Student & Alumni Board at the University of Minnesota (2010-2013). Prior to that he worked at TSG, a design agency in Robbinsdale, for clients including: Target, HealthPartners and Crate & Barrel. He's also had a short stint designing for financial institutions (PNC Bank, Citibank and BBVA Compass). He started out designing and art directing photo shoots for multiple national salon chains throughout the US and Canada. And has had mediocre hairstyles since.
His interests vary widely with the season but he always willing to chat about DIY projects, soccer, LEGO, minimalism, FIRE, AI, technology, saunas, traveling, camping, parenting, etc.