purpose: To launch a new product line for Paper Salon — 12" x 12" scrapbooking papers — in a highly competitive market of crafters and scrapbookers.
CREDITS company: Catalyst Studios designer: Jennifer O'Brien, Sarah Labieniec art Director: Shannon Pettini client: Paper Salon, Inc illustrator: Jennifer O'Brien, Sarah Labieniec printer: DGI published: Sep 2004 - Feb 2005