Title: Target Branding Icon Campaign

Purpose of The Work: To get existing and future guests of different life stages to associate and get excited by the Target brand generating a “My Target” experience.

CREDITS
Company: Target
Art Director: Peterson Milla Hooks
Client: Target
Quantity: Print: 24 million, Out-of-Home locations in New York, Los Angeles, Chicago, Minneapolis, Philadelphia, and Boston
Date: Spring 2007