Title: Geek Squad Print Campaign

Purpose of The Work: To continue building brand awareness for Geek Squad among the general target market and introduce / increase awareness among a new target market, techfluencers, who influence the decisions of their circle of friends.

CREDITS
Company: Best Buy
Designer: Todd Dexter/VSA
Art Director: Bill Nordin
Client: Geek Squad
Copywriter: Laura Reilly
Photographer: Tom Kanthak
Production: Vanessa Lee
Quantity: Over 1 million
Date: 2007