Title: Five Friends Books

Purpose of The Work: To create a mark for a brand new book publisher with a whole new business model. Five Friends Books stretches traditional publishing horizons to create a new way to distribute a novel. As a grassroots alternative, they entrust the fate of a book to the hands of readers and the hands of friends. Each reader is asked to distribute five bookmarks to their book-loving friends. Meanwhile the novel’s progress is mapped on this site, along with your unique place in the journey.

CREDITS
Company: Todd Dexter Design
Designer: Todd Dexter
Client: Five Friends Books
Copywriter: Kerry Casey
Quantity: Over 100
Date: December 2006